Work It Wednesday - #MacysBTS

It doesn't seem right that it's only mid-August, and I'm talking about back-to-school. Truth be told, I've been setting up BTS at the store for about four weeks now. It broke my heart when I was setting a graphic for an aisle statement and a little girl grabbed her friend and said, "Look! She's holding a sign that says back to school, but we just got out! That's not right!"

Kid, you have no idea...

Despite the retail industry speeding up BTS, and pretty much everything in general (swimsuits in April? Christmas in October?), I'm pretty excited about some of the work I've done to prep the store for BTS. Here are some pictures of the ledge I set up geared toward Millennials:

Also, my boss asked for my input regarding some visual collateral we could create to beef up our BTS presentation in the Juniors' department. When she asked me what I thought of when I thought of BTS, I immediately mentioned chalkboards, backpacks and school supplies. I then suggested that if we could create some chalkboards with the paint you can buy (thank god for Pinterest, or I might have never known about this paint!), we could hang some chalkboards over the Juniors' runway. Here is the result of my stroke of brilliance:

Once we built the chalkboards, I had a blast with the chalk getting them all beautified and colorful. I hadn't played with chalk since I was a kid - I don't remember it being as messy and dusty as it was the day I did this project. But no matter, it was so much fun!

What comes to mind when you think of Back to School? Does it bug you that these seasonal events come earlier and earlier every year?