Emily 2.0: private line

Have you heard the news? Macy's is introducing two new private line Millennial brands in August - Q Mack and Maison Jules. The store I work at will be making room for Maison Jules, and I am very excited to work with the product. Seriously, I can't wait to set up the visual collateral for the shop! We're getting a red beach cruiser bicycle to raffle off, but before it leaves the store, it will be part of my visual presentation. (I already called dibs for the first ride through the store... if I manage to get some photos, I will be sure to post them here!) I wish we were getting Q Mack as well, but I will have to go to the Boston store for that. In the meantime, I've been drooling over their Facebook page!

Maison Jules is a "Girl Next Door" collection with Parisian flair. Who doesn't love a little Paris-inspired flair for their wardrobe? Picture it: tees in quirky (but cute!) conversational prints, feminine A-line dresses belted at the waist, color-blocked skirts, leggings, skinny pants, and cardigans. The collection is all about knits, cute little dresses, and layering pieces which are perfect for mixing and matching. Here are some of my favorite pieces and looks:

I'm obsessing over the polka dot dress, yellow boyfriend cardigan, and that cute bicycle printed tee. My rule of thumb when shopping is to come up with three to five different ways to wear an item with the stuff already in my closet. These three pass the test with flying colors... Macy's might as well keep my pay check. To see the entire line, head over to your local Macy's next month, or check it out on their website, here.

Also, here's some of the hype about this new private line at the following sites:

And check out Jeanne Damas, the "It Girl" behind the collection. Her personal blog has some gorgeous photos! http://jeannedamas.blogspot.com/

Emily 2.0

Monday, July 22, 2013

Maison Jules launching at Macy's next month