FB #10 - Traditional Style Traditional Brands - Spring 2013 Look Book

Here is my final project for my Creative Fashion Presentations course at FIT! I decided to create a video look book showcasing several traditional women's apparel brands currently available at Macy's. The target market for this video look book is women between the ages of 45 and 65, and the purpose of this video is to show women how a few basic and seasonal pieces can be remixed to create a complete and fashionable spring wardrobe. If you like any of the pieces you see, there is a shopping list at the end of the video.

Enjoy!